| Demographic Profiles of International Tourists |
| Profiles |
January - March 2011 |
| Age Group |
21-30 (20.4%)
31-40 (25.9%)
Above 50 (23.2%) |
| Gender |
Male (51.2%)
Female (48.8%) |
| Purpose of Visit |
Holiday (68.9%) |
| Travel Arrangement |
FIT (63.9%)
Tour Package (36.1%) |
| Repeat Visitors |
50.9%
First Visit (49.0%) |
| Occupation |
Professional / Technical (26.0%)
Management / Admin (12.3%)
Student / Retired (12.9%)
|
| Travel Accommodation |
Paid accommodation (78.4%) |
|
Compiled by Research Division for Sabah Tourism Board (as per 21st Feb 2012) Note:
- Only Direct Arrivals by Air into Kota Kinabalu International Airport were taken into account.
- The above data is based on the IMM26 Card (Disembarkation Card) from Immigration Department, Kota Kinabalu.
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